For this school project, I was assigned to create a product for a local Seattle business that both fit in with their current branding and company direction, as well as bringing something new to the table for the company. I chose to design a pack of playing cards for KAVU, a Seattle-based outdoors clothing company with a fun personality. I chose playing cards because the product fits in with the specialty items category that KAVU already has, and because it runs parallel to the company values.

 

Project length: 6 weeks

Medium: Photoshop