Fremont Booklet, Mural, and Merch
This project involved creating an identity for a Seattle neighborhood through a 16 page booklet detailing Fremont's history and personality, a mural design and accompanying merchandise. I chose a frisbee because the people of Fremont are both quirky and active, and Ultimate Frisbee is a sport that embodies both of those qualities. I chose a tote bag because it's useful and reusable, which Fremont folks would appreciate. Finally, I chose a flag because flags are hip way of decorating one's living space and showing pride about where they're from, and people from Fremont take pride in where they live.
Project length: 5 weeks
Medium: Illustrator, InDesign